At the official launch at the Nairobi Stock Exchange, Brand Africa announced the 2014 Brand Africa 100, a ranking of the most admired and most valuable brands in sub-Saharan Africa. In a list dominated by electronics (17%), beverages (14%), auto manufacturers (14%), apparel (12%) and telecommunications (10%), pan-African telecommunications giant, MTN, topped the African list as the most valuable and most admired African brand. Valued at over $5.4bn MTN is the only African brand valued over a billion dollars.
Apple, at $105bn replaced Samsung as the most valuable non-African brand, while Coca Cola retained its position as the most admired non-African brand in Africa. Coca-Cola toppled Nokia as the overall most admired brand in Africa, while MTN moved up a spot in the admiration ranks among Africans.
South Africa, with 11 of the 23 African brands, remains the most dominant branding nation, accounting for 91% of the value of the brands. Kenya at 5% and Nigeria at 3% round off the top three which make up 99% of the value of African brands.
The most admired regional brands are MTN (Southern Africa), Glo (West Africa), Tusker (East Africa) and Marsavco (Central Africa). The most valuable regional brands are MTN (Southern Africa), Dangote […]