Appletiser launched new 330ml ‘sleek’ cans onto the South African market late last year, to reinforce the drink’s premium adult appeal The Coca-Cola Company and SAB Miller have inked a deal to combine their non-alcoholic bottling operations in Southern and East Africa into a $2.9bn turnover business that will accelerate sales in 12 high-growth countries.
New entity Coca-Cola Beverages Africa will combine SAB’s bottling operations with those of Coca-Cola Sabco – 80% owned by Gutsche Family Investments (GFI) – and Coke’s own South African soft drinks businesses. Gutsch chairman Paul Gutsche will chair the new company in Port Elizabeth, South Africa.
If the proposed merger goes through then SAB Miller will have a 57% shareholding, Gutsche will hold 31.7% and The Coca-Cola Company 11.3%; the two-phase deal is subject to regulatory approval in Africa and South Africa and is expected to go through in full by summer 2016 at the earliest.
SAB Miller CEO Clark praises ‘significant’ opportunity
“Soft drinks are an important element of our growth strategy. This transaction increases our exposure to the total beverage market in Africa,” SAB Miller CEO Alan Clark said today; the brewer of Peroni, Pilsner Urquell and Miller Genuine […]