South Africa’s mobile TV potential

South Africa’s mobile TV potential

South Africa’s mobile TV potential With South Africa’s mobile operators targeting multi-media options, including mobile TV, as they look to diversify their portfolios, Gareth Mellon, senior industry analyst for ICT at Frost & Sullivan believes that the uptake potential is very good.

Bloomberg recently reported that Telkom CEO Sipho Maseko has held talks with a host of large media companies including Comcast, Bertelsmann, Naspers, and Netflix.

In November, it also reported that Vodacom is reportedly also in discussions with Naspers over access to its television content, while MTN has also pointed to multi-media developments over the coming months.

BusinessTech put several questions to F&S’s Mellon.

Could partnership’s like above work in SA?

“There is certainly potential for this to happen in SA, although the uptake will depend on the actual partnerships that arise as consumers will be swayed by the content that can be provided. Content consumption patterns have changed immensely in recent years and on-demand services are increasingly being sought,” Mellon said.“The relatively high cost of satellite TV and lack of competition in this respect are also likely to encourage such partnerships.” In what form might these partnerships take place? “One should distinguish between paying a provider for access to specific content and paying an operator for the transfer of data […]

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