EABL Settles Serengeti Merger Row through settlement with Tanzania regulators

Tanzania fines EABL over Serengeti acquisition

Regional brewer East African Breweries Ltd (EABL) said that it will convert a loan to its Tanzanian business into equity, after reaching a settlement with the Competition Authority that had been investigating the transaction.

“Early last month, we managed to close that matter, which will now allow us to complete this capital restructuring, convert our loan to the company into equity, and restore our equity position and profitability,” finance director Gyorgy Geiszl said.

In July 2015, Tanzania’s Fair Competition Commission (FCC) threatened to revoke EABL’s 51 per cent stake in Serengeti Breweries Ltd (SBL), accusing the regional brewer of breaching merger agreement rules, and not ensuring improved performance at Serengeti.

It also accused EABL of failing to turn around Serengeti’s fortunes as agreed upon prior to the purchase agreement.

“While monitoring EABL’s compliance with the merger approval conditions, we observed that, based on the rationale of the approval, the performance of SBL was not as per the expectations of the commission,” FCC director-general Fredrick Ringo then said.

In October 2015, EABL chose the settlement route in a bid to avoid litigation. The negotiations, however, have been drawn out, stretching 20 months past the October deadline FCC had then issued.

“These are privileged negotiations whose details cannot be made public. However, I can confirm that indeed, an agreement was and we will be looking at its implementation,” the director of mergers, research and advocacy at FCC Dr Allan Mlulla said.Diageo which owns 50.02 per cent of EABL, acquired a 51 per cent stake in July 2010. 

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