Businesses collaborating to be competitive – Access Bank, Emirates partner to boost client loyalty

Ms Catherine Wesley, Country Manager for Emirates Airline (2nd left) in hand shake with Mr Olumide Olatunji, the Managing Director of Access Bank (2nd right) after signing a partnership agreement Due to intense competition among players in the different sectors of the economy, companies are finding ways to either maintain their market share or improve it.

As a result, they are finding innovative means to excite their customers in varied ways to enable them to remain loyal or attract new clients.
One of such initiatives is the Access Bank Ghana, Emirates Airline collaboration.

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The two have jointly launched a product to strengthen their loyalty offering, which will help increase customer acquisition and provide a superior experience to their clients across the country.

Christened ‘Fly now, Pay Later’, the product offers salaried customers, professionals, business owners and traders who are customers of Access Bank a flexible financing arrangement from the bank to pre-finance their Emirates travel packages and pay back within 12 months.

The product, which is in line with the bank’s new brand promise of providing ‘more than banking’, also provides discounted airfares to both customers and non-customers who book and pay for their tickets at Access Bank through the service.

At the launch on November 11 in Accra, the Managing Director of Access Bank, Mr Olumide Olatunji, expressed his appreciation to Emirates Airline for partnering with Access Bank.

He said, “this is the first of our new collaborations to delivering unique and innovative solutions that help our customers meet their life aspirations, and that is why we are excited about this partnership”.

“Through the Fly Now, Pay Later service, the average salaried worker and many of our customers can afford to travel without having to worry about the financial burden.

Advertisement CALL FOR CONSULTANCY SERVICES “They will have money at their disposal to shop, spend time with their family and experience beautiful tourist sites across the world with Emirates,” he noted.
Access to Ghanaian customers The Country Manager for Emirates Airline, Ms Catherine Wesley, said “at Emirates, we are continuously looking at opportunities for making our products accessible to Ghanaian customers”.“The Fly Now, Pay Later partnership with Access Bank is yet another step in enabling customers to ‘Fly Emirates, Fly Better’.“The dream of travel can now be a reality and with this offer, we […]

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