Ghana’s biggest bank, Ecobank Ghana has been touting its achievements since beginning banking business some 30 plus years ago as then a merchant bank.
The first quartile bank which is now the most profitable in the banking industry is attributing its sterling performance through enhanced work culture, right governance principles and adherence to its vision and mission status, among others.
Executive Director of Ecobank Ghana, Dr. Edward Botchway said “as you have rightly said we begun in a small bungalow, here at Ridge [Accra] and to where we are currently; I think it speaks to the commitment and efforts of various generations of ‘Ecobankers’ and that in a span of roughly 30 years, we’ve been able to move from the smallest bank in Ghana to become the biggest bank in Ghana.”
In his view, the right culture, innovation, adhering to corporate governance principles, innovation and offering customer centric services, among many others has driven the bank’s growth over the years.
“I think the quality of the workforce that we’ve hard, I think the work culture within Ecobank, I think the fact that we put the customer first, I think the fact that we’ve been very strong in innovation and asking ourselves how do we improve daily. I think all of that have come together to do so good to our quest to become a formidable and leading bank”. “I must say that along the journey we’ve had support from various stakeholders; from the Bank of Ghana, from the Securities and Exchange Commission, from the Ghana Stock Exchange and from all others. I think that has been very helpful in getting us where we are today”, he further said.
He pointed out that the question now is how Ecobank can improve and build on the solid foundation laid, noting “how do we continue to meet our customer needs, and that needs is what drives us in daily basis.”
Ecobank model of customer satisfaction has catapulted it to the apex
The bank attributed the model of getting to the apex of banking in the country to customer satisfaction.
Dr. Botchwey explained that “I think in the house, that drive to excel has always been extremely strong and we continue to aspire to the various targets that we want to achieve.”
“The model comes down to focusing on meeting customer needs, so you will find out that our customers are spread across all the sectors of the Ghanaian economy, […]