Nedbank Targets West Africa in Wealth Business Push With Ecobank

Lender starts offering wealth products in Ivory Coast

Benin, Burkina Faso may follow after expansion in Senegal

Nedbank Group Ltd. is expanding its wealth business into West Africa’s French-speaking countries in a venture with Ecobank Transnational Inc. to target a region that is increasingly eyed by lenders seeking to benefit from faster economic growth.

Nedbank, the biggest holder in Ecobank with a 21 percent stake, started offering wealth products to the pan-African company’s clients in Ivory Coast and wants to replicate the service in Senegal, the Johannesburg-based lender’s executive for Ecobank Investment, Mark Weston, said Wednesday in an interview in Abidjan. Benin and Burkina Faso may follow thereafter, he said.

“If we’re going to get value out of our relationship with Ecobank, we really have to explore what we can do here,” Weston said in Ivory Coast’s commercial capital. “Part of that is exploring where we can add value” for Ecobank’s customers in more than 30 countries, he said.

Ivory Coast’s economy expanded by an annual average of more than 8 percent since 2012 while the International Monetary Fund is forecasting growth of more than 6 percent in Senegal this year. Nedbank’s extension comes amid a thrust from other companies also seeking to expand in West Africa’s francophone territories, with Citigroup Inc. making a push into funding governments and Johannesburg-based Standard Bank Group Ltd. eyeing Senegal after opening a branch in Ivory Coast.

For the region’s English-speaking countries, the venture is planning expansion to Ghana in 2019, growing from its existing base in Nigeria to cover West Africa’s two biggest economies, Rufaro Mucheka, head of strategy and continental operations outside South Africa for Nedbank Wealth Management, said in the same interview.

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