Kenya Breweries in social media campaign to curb drunk driving

Kenya Breweries Limited has unveiled an online campaign aimed at promoting responsible consumption of alcohol. In the campaign, the firm has partnered with taxi hailing app Uber and aims at dissuading revelers from drinking and driving.

The campaign, dubbed #PartyCentralKenya, is largely targeted at the youth. It leverages heavily on use of digital media, ingeniously roping in ride-hailing apps, celebrated deejay’s, influencers, entertainment outlets, entertainment providers and celebrities.

Part of the campaign will include offering up to 50 rides home on weekends and holidays in partnership with Uber. According to East African Breweries Limited Corporate Affairs Manager, Maryann Nderu, ‎ the move seeks to give young revelers alternatives other than drinking and driving.

Kenya Breweries Limited has unveiled an online campaign aimed at promoting responsible consumption of alcohol. In the campaign, the firm has partnered with taxi hailing app Uber and aims at dissuading revelers from drinking and driving.

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