Beer Lovers to Pay More as EABL Increases Prices by Between KSh 10 and KSh 500

Beer Lovers to Pay More as EABL Increases Prices by Between KSh 10 and KSh 500

The price revision affects spirits manufactured under United Distillers Vintners (UDV) Kenya, such as gin, vodka, liqueur, and whisky

EABL corporate relations director Eric Kiniti said they increased the prices following the 4.94% tax increase on alcoholic products by the government in October 2020

There have been continued restrictions in the liquor business environment that have seen bars and pubs operate on limited hours since March 2020

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Beer lovers will have to dig deeper into their pockets after the East African Breweries Limited (EABL) increased liquor prices between KSh 10 and KSh 500 in its latest review. Kenya Breweries Limited (KBL) Managing Director John Musunga. Alcohol lovers will now have to pay more as EABL increases prices between KSh 10 and KSh 500. Photo: KBL.
Source: Facebook The price revision affects spirits manufactured under United Distillers Vintners (UDV) Kenya, such as gin, vodka, liqueur, and whisky. Tax increases on alcoholic products

The brewer’s corporate relations director Eric Kiniti cited tax increases on alcoholic products and rise in fuel costs as the reason for its latest move. “It should be on record that we have not increased prices of our products since 2019, despite the excise inflationary adjustment in 2020. What we have done is that we have absorbed costs over this period,” Kiniti said. Kiniti reiterated that there had been a rise in fuel costs during the last two years, which has driven the KBL (Kenya Breweries Ltd) operational costs up. COVID-19 tax incentives

Kiniti observed that KBL increased the prices following the 4.94% tax increase on alcoholic products by the government in October 2020 and the government’s subsequent move in January 2021 to end COVID-19 tax incentives announced in 2020 to cushion people and businesses from the devastating effects of the pandemic. “The thing is that when the government increased taxes in October 2020, as a company, we decided to maintain our prices at the same level since we understood that our customers were going through hard times as a result of the pandemic,” Kiniti added. According to Kiniti, during the COVID-19 period , the brewer also experienced rising costs in its raw materials, resulting from logistical challenges and inflation in the last year.

There have been continued restrictions in the liquor business environment that have seen bars and pubs operate on limited hours since […]

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