DES MOINES, Iowa and NEW YORK, Dec. 2, 2020 /PRNewswire/ — Meredith Corporation (NYSE: MDP ; www.meredith.com ) announced today that Catherine Levene has been named National Media Group (NMG) President, effective immediately.
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Meredith National Media Group President Catherine Levene Meredith’s National Media Group reaches nearly 95 percent of all U.S. women and more than 190 million unduplicated American consumers every month through iconic brands such as PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, and REAL SIMPLE. Meredith’s premium digital network reaches more than 150 million consumers each month. The company is the No. 1 U.S. magazine operator with 36 million subscribers and the No. 2 global licensor with robust brand licensing activities that include a Better Homes & Gardens partnership with Walmart.
Levene, 50, currently serves as the NMG’s Chief Digital Officer. In her new role, she will oversee all NMG activities, including its Digital, Magazine (led by Doug Olson), and Consumer Products (led by Tom Witschi) businesses. Levene will report to Meredith Chairman and CEO Tom Harty.
"Catherine’s strategic and innovative approach has been instrumental in growing our digital business," said Harty. "She is relentless in pursuing the best experiences for both our consumers and advertisers. I am excited for the future of the National Media Group under her leadership, and I am proud and thrilled to see Catherine make history as Meredith’s first female corporate officer."
Levene joined Meredith in January 2019 as Corporate Chief Strategy Officer. She quickly transitioned into an operating role as the NMG’s Chief Digital Officer. Under her leadership in fiscal 2020: Digital advertising revenues grew to 38 percent of total NMG advertising revenue.
Total sessions for Meredith’s NMG sites increased 16 percent, driven by strong performances from Meredith’s entertainment and food sites, particularly PEOPLE.com and Allrecipes.com.
Meredith published 30 percent more videos and increased video views more than 50 percent across Meredith’s owned and operated properties.
The company launched the Meredith Data Studio, which offers advertising solutions that connect Meredith’s proprietary first-party data and predictive insights to help inform clients’ marketing, product, and business strategies.
Two new multi-platform brands were created – Daily Paws for pet owners and Millie, a female-focused financial brand.
New podcasts were unveiled for the PEOPLE, Allrecipes, Southern Living, PARENTS, Travel + Leisure, and InStyle brands.
"I am extremely proud of what our Digital team has accomplished," Levene said. "Together, we have powered through […]