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Coca-Cola appoints Debra Mallowah new vice president for East Africa

Coca-Cola appoints Debra Mallowah new vice president for East Africa

•Debra will be taking over from Phillipine Mtikikiti who served as the Vice President & General Manager of the East and Central Africa Franchise since June 2019.

•Phillipine has moved on to take up a similar role for the South Africa Franchise in Johannesburg. Bottles of Coca-Cola are pictured in a cooler during a news conference in Paris, France, April 20, 2017. REUTERS/Benoit Tessier/File Photo The Coca-Cola Africa Operating Unit has appointed Debra Mallowah as the new Vice President for the East and Central Africa Franchise, effective February 15, 2021.

Debra will be taking over from Phillipine Mtikikiti who served as the Vice President & General Manager of the East and Central Africa Franchise since June 2019.

Phillipine has moved on to take up a similar role for the South Africa Franchise in Johannesburg.

In her new role which will be based in Nairobi, Debra will oversee the development and implementation of business strategies across the East and Central Africa Franchise.

Debra is a highly accomplished leader with a wealth of experience gained within leading multi-national organizations.

She has a strong track record of driving growth and is a versatile leader with deep understanding of customers and markets in Sub-Saharan Africa.

She has held senior leadership positions in fast-moving consumer goods, including the beverage industry, manufacturing, and technology companies.

"I am confident that she will lead the Coca-Cola Franchise in its next phase of growth,”President Coca-Cola Africa Operating Unit Bruno Pietracci said.

Speaking on her appointment Debra expressed optimism as she takes up her new role.

“My vision is to ensure that the Coca-Cola brand continues to refresh our consumers lives and make a difference in communities we operate in. A lot has changed around the environment we operate in especially in the last one year driven by the ongoing pandemic, but there many growth opportunities for the Coca-Cola business and that is my focus," she said.Debra joins Coca-Cola from Safaricom Plc (Vodafone Group) where she was the Chief Business Development Officer and played a key role in developing a blueprint for entry into new geographical territories and expanding the business to new growth areas.Previously, she has also served as the General Manager for East and Central Africa at GlaxoSmithKline; Vice President at Unilever with responsibility for Sub-Sahara Africa; Group Marketing & Innovations Director at Diageo East Africa (East African Breweries Limited); and Regional Marketing in Diageo in the United Kingdom.Debra has a passion for developing African talent and […]

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