Digitizing the transport sector has become inevitable. As the different countries adopted different measures to curb the spread of COVID-19, one of the first sectors to be hit hard was the transport sector as the movement of goods and people came to a standstill.
We are seeing the tide turning with the availability of vaccines and the roads and air travel opens up more and more daily. However, businesses operating in the transport sector are having to relook at their operations, especially the need to digitize their payments. The universal quest for leveraging innovative solutions to accomplish customer satisfaction is typified by operators in the transportation industry who are turning to technology to alleviate the many pain points that affect their interactions with their customer base.
Because of the increasing mobile and internet penetration in Africa, consumers have a greater desire for on-the-go payment methods that put all transactional solutions at their fingertips. The majority of travelers now know that purchasing tickets online is not only more convenient but also far more affordable than buying over the counter. Regardless, a number of passengers still endure the stress of physical purchases and those who want to pay online still have trouble paying for tickets digitally. However, most businesses in the transport sector cannot fulfill their customers’ digital payments needs. Because of ancillary service fragmentation in the sector, most businesses today manage multiple Payment Service Providers (PSPs) who power multiple platforms.
Incidentally, PSPs such as Cellulant have been investing in building infrastructure that will help to alleviate travel companies’ struggles and improve the customer experience through an integrated payment system that simplifies the payment process. Five years ago, Kenya Airways partnered with Cellulant to offer a variety of mobile and bank payment options to its online booking customers. This was a first-of-its-kind payment solution that has now opened doors to digitization for the entire transport sector.
In Nigeria, Cellulant is deepening their digital payments platforms to cater to more than airlines to all businesses in the transport sector. Truck and bus drivers in Nigeria are using Cellulant’s technology – Tingg Proximity Pay (In store payments) – in an effort to stop the spread of COVID-19, simplify payments between drivers and passengers, as well as assist transport and travel agencies in tracking and collecting revenue, tax, etc. to name a few examples.
According to Sike Bamisebi, Chief Country Officer, Cellulant Nigeria, “Digitizing the entire transport sector is […]