KBL Head of Beer Marketing Ann Joy Muhoro gives her address during the launch of Raising the bar Campaign Kenya Breweries Limited (KBL) has unveiled a Ksh. 330million geared at supporting the recovery of bars and eateries.
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The funding is part of the parent company’s (Diageo) Ksh.11.5 billion ($100 million) funding to support bars across the world in adopting to the new reality of operations.
The program is based on a survey among bar owners in identifying key priorities to support reopening including equipment to support social distancing and hygiene measures.
“As KBL, we know this has been the most difficult time for the hospitality industry ever. Our bars and eateries universe constitutes a critical part of our hospitality industry which has been greatly affected. We have committed to alleviate the safety and comfort of our customers and boost the trade at this critical time,” said KBL’s Acting Sales Director Joel Kamau.
The program is set to benefit over 11,000 outlets by providing hygiene kits, sanitiser dispensing units and personal protection equipment such as masks and gloves.
Additionally, the support will allow pubs and bars to obtain mobile bars and outdoor equipment and establish partnerships with online reservations and cashless systems.
KBL, the local subsidiary of East African Breweries Limited (EABL), states the recovery of bars and related establishments will have desired effects to its extended value chain which includes 47,000 farmers and 44,000 retailers.
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