Nairobi — Sanlam, non-bank financial services provider in Africa and represented locally by Sanlam Kenya PLC, has announced a Ksh. 49 million corporate software reboot to transform its business to become a purpose-led organisation focused on giving millions of Africans the chance to live with financial confidence.
The business and brand repositioning agenda announced in Nairobi by Sanlam Kenya Group CEO Dr Patrick Tumbo is part of a continental campaign. The campaign will see Sanlam investing in the rollout and adoption of the brand tag line ‘Live with Confidence’ in the next two to three years.
The Nairobi Securities Exchange (NSE) listed Sanlam Kenya through its Sanlam Life and Sanlam General Insurance subsidiaries will be catalysing this proposition through an expanded product offering, data and digital transformation, empowerment, building a future-fit culture, innovation and partnerships.
The new Sanlam brand positioning that heavily focuses on financial literacy initiatives will be headlined by Portuguese professional football manager and former player José Mourinho, who embodies the Live with Confidence philosophy in his life.
"In Kenya, we are joining our colleagues across the continent to guarantee exceptional service delivery in our insurance businesses that can allow our clients to live with utmost confidence," Dr Tumbo said. He added that "For us, this is not just a catchphrase but a new normal cultural transformation that will embody our daily engagements with all our clients on both the traditional and digital service delivery platforms.
While Sanlam has been on a journey to place purpose at the heart of everything it does for some time now, the COVID-19 pandemic has solidified the urgent need for corporates to play a more meaningful role in society, to move away from being led by profit only to a place of empowerment and deep societal impact.
Paul Hanratty, CEO of Sanlam, speaking from Johannesburg, South Africa said: "The pandemic has placed such a harrowing spotlight on how vulnerable the impoverished are both in our country and across the continent. Everyone deserves an equal chance at living a better life, at inclusion in the mainstream economy. At the intersection of financial inclusion and financial security, you find financial confidence. That is where we will continue to build capacity, across Africa and beyond."
According to the International Monetary Fund (IMF), financial inclusion is synonymous with increased economic growth, reduced income inequality and accelerated GDP growth. However, globally, more than 1.6 million adults remain unbanked. The World Bank’s Global Financial […]