19th August, 2021: Loylogic , a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp their Membership Rewards experience for American Express Green and Gold cardholders.
Utilising Loylogic’s award-winning e-commerce platform, Pointshub, Equity Bank American Express Card holders can now redeem their Membership Reward points through a recently relaunched portal with access to a wider variety of premium gifts, electronics, merchandise, and travel opportunities. Members can also choose to donate points to charities around the world.
Through Pointshub, Equity Bank’s American Express members have the choice to pay with points, or with its patented points-plus-cash payment feature, providing members with greater flexibility and choice when collecting and redeeming points.
Gabi Kool, Chief Commercial Officer at Loylogic, commented: “We are proud to enter the African continent with our award-winning solutions and the region’s impressive growth in the payments and e-commerce sectors makes this one of the world’s most exciting areas to focus on. Through our Pointshub partnership with Equity Bank Kenya, we aim to delight and engage loyal American Express cardholders with a tempting choice of rewards, and create an outstanding experience that keeps customers coming back.” Mr. Gerald Warui , Managing Director Equity Bank Kenya, commented: “Our customers now enjoy an elevated experience and exclusive rewards for using their American Express Cards in Kenya and anywhere else in the world. Through support from Loylogic, they can now redeem their points through the newly revamped Membership Rewards website in a seamless process that is secure, efficient and most of all enjoyable.” About Loylogic
Swiss-based Loylogic Holdings is a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.
Additional information, visit www.loylogic.com
About Equity Bank Kenya
Equity Bank Kenya is the largest bank subsidiary of Equity Group Holdings Plc with a footprint of 190 branches, spread across the country and is supported by over 39,464 agents, 21,138 merchants and 398 ATMs. Equity Group Holdings Plc is a financial services company listed at the Nairobi Securities Exchange, Uganda Securities Exchange, and Rwanda Stock Exchange. In addition to Equity Bank Kenya, the Group has banking subsidiaries in […]
