Safaricom absorbing Sh2.7bn monthly cost to cushion small businesses

Safaricom absorbing Sh2.7bn monthly cost to cushion small businesses

An employee assists a customer to set-up M-Pesa money transfer service on his handset inside a mobile phone care centre in Nairobi, May 11, 2016 Safaricom is forfeiting at least Sh2.7 billion every month in mobile money transaction fees to cushion small traders from the impact of the Covid-19 pandemic.

In an interview with the Star, Safaricom head of Enterprise Channels and SMEs John Mureithi said the waiver has seen most businesses adopt cashless transactions, ensuring business continuity.

As a result, overall transactions on M-Pesa have grown by 40 per cent with those of Lipa na M-Pesa rising by 20 per cent.

”The revenue coming in does not bother us or the loss incurred due to the waiver. Our primary goal is to enable businesses to operate effectively,’’ Mureithi said.

In mid-March, the Central Bank of Kenya directed banks and telcos to waive mobile transaction charges to help cushion Kenyans against the heat of Covid-19.

Telecommunications companies such as Safaricom were directed to waive transaction charges for amounts of Sh1000 and below for a period of 90 days.

In early July, CBK extended the directive by a further six months.

This, Safaricom said will see it lose the equivalent of $152 million (Sh16.5 billion) by the end of the year. The telco commands 99.1 per cent of the total mobile money sector in the country.

Mobile Money transactions in Kenya dropped by a total of Sh36.7 billion over the first five months of the year to Sh1.75 trillion 1,752 against Sh1.79trillion over the same period in 2019.

According to CBK, the peak of the decline occurred in April (Sh50 billion) when the government took stricter measures to combat the coronavirus pandemic.

Mureithi added that the telco is planning to unveil a series of products and measures to complement those already in the market with the view of helping small businesses cope with the ‘new normal’ necessitated by the pandemic that is threatening to crush the global economy.In June, the listed telco launched a Lipa Na M-Pesa Business smartphone app for the more than 170,000 merchants on the service.Dubbed ‘M-Pesa for Business’, it allows empower business owners to access real-time statements, export statements, and track their business performance on the go.Through the app, business owners can also withdraw funds from Lipa Na M-Pesa to their M-Pesa accounts, bank accounts, or at an agent. Business owners with a business can now also send money to other M-PESA customers such as to […]

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