Safaricom Baze Music Launch Kenya 1 Safaricom is expanding its Baze platform to now include music streaming. The company explains the new venture as a mobile-first, ad-free, music steaming experience for as little as KES 10 a day. I’ve already written about Baze here so if you want to understand what that platform is, read that article.
Basically, it is an entertainment platform that at launch felt like YouTube, Netflix and TikTok all in one. Now it feels like Spotify is being added to the mix.
This however won’t be Safaricom’s first stint with music streaming. Back in 2018, the company announced Songa by Safaricom music streaming app. It was really pushed hard after launch not only with adverts everywhere but also with huge deals with different artists. It however failed to take off, and has since been retired.
With the expansion of the Baze platform to now support music streaming, perhaps this signals a new approach, or perhaps Baze just seems to be working okay, so the company is expecting music streaming to also sort of work. We wait and see. How to use Safaricom Baze Music:
Dial *544*55# or go to bazemusic.co.ke
Sign up with your Safaricom phone number
There are three subscription plans: All-day pass with 50MB for KES 10, weekly pass with 300MB at KES 50, or mostly pass with 1.5GB at KES 200
New customers get a 7-day free trial with 500MB daily
You can also set Skiza tunes for your callers directly from the portal
As you can see, Safaricom is not only giving you access to their library of music at an affordable rate, they’re also looking to solve a hindrance to music streaming in the country which remains data. So with the pass, you also get to have data to help you stream the music. Let’s hope this approach works.
In the country, we already have Spotify, Apple Music, Deezer, and many other music streaming platforms jostling for users. Spotify officially came in early 2021 and could be enjoying significant numbers given their push online. Being that they have a Freemium subscription model, allowing for both free and paying users, it will be interesting to see who gets the big numbers in the end.It will be interesting to see what users prefer: The freemium Spotify model with ads and a great set of apps for mobile, tablet, tv, cars, etc […]