Safaricom house. FILE Telco operator Safaricom slightly lost its market share but maintained an unassailable lead in the number of people using its mobile money service M-Pesa.
According to the latest statistics from the Communication Authority of Kenya, the firms’s market share in mobile subscriptions stood at 64.8 per cent recording a 0.3 percentage points decline.
Safaricom had 35,607,302 subscribers in March 2020 up from 35,335,107 in December 2019 recording a slow growth of 1.2 per cent.
The firms’ major rival Airtel gained by 0.7 percentage points to post 26.6 percent market share recording a 4 per cent increase in mobile subscribers.
Airtel subscribers grew from 14,118, 569 in December 2019 to 14,682,293 in March 2020.
Telkom Kenya lost 0.4 percentage points to post a market share of 5.8 percent with 3,190,661 subscribers while Equitel’s market share remained unchanged at 3.1 percent with 1,726,372 subscribers.
Safaricom’s home fibre popularity is however on the rise among Kenyans accounting for 33.1 per cent of the market share with 165,810 subscribers.
Wananchi Group Kenya however, is still leading with 35 per cent market share with 175,433 internet subscribers.
Jamii Telkom comes third taking 15.6 per cent of the market share.
During the third quarter of the FY 2019/20, the number of registered active mobile money subscriptions stood at 29.1 million and the number of active mobile money agents stood at 202,102.
In terms of market shares for mobile money subscriptions, M-Pesa retained the highest market share of 98.8 per cent, whereas Airtel Money and T-Kash recorded market shares of 1.1 and 0.05 percent respectively.The total outgoing local mobile voice traffic increased by 2.3 percent during the period under review to post 15.3 billion from 14.9 billion minutes posted last quarter.On-net traffic stood at 13.5 billion from 13.2 billion minutes recorded last quarter.Similarly, off net and mobile to fixed traffic increased by 1.4 per cent and 7.6 percent to post 1.7 billion and 15.8 million minutes respectively.The high on-net traffic per call is attributed to the fact that operators offer lower calling rates within their network as compared to across other networks.Airtel Networks Limited subscribers recorded the highest duration of on-net minutes per call at 4.0 minutes, whereas Safaricom PLC recorded the least number of off-net minutes per call at 0.9.Traffic originating from other countries decreased by 4.7 percent during the period under review to stand at 137.8 million minutes, whereas voice traffic terminating in other countries increased by 6.0 percent to post […]
