Equity Bank Rwanda Launches Payment Card usage campaign with Visa. Equity Bank Rwanda has today launched an exciting Visa Card Promotion that seeks to promote usage and payments of goods and services.
The campaign will see customers win exciting prizes ranging from Household Appliances, Brand New Laptops, Supermarket Vouchers, Travel Vouchers, and many more exciting monthly prizes. Launch the new Campaign, Hannington Namara, the Managing Director, said “We are excited to launch this promotion that has been designed to create awareness about the different types of cards as well as the different benefits that customers get when they choose Equity Bank Visa Cards. This promotion will go a step further and reward those who use their cards to make payments both Online and in the Store.”
“Equity Bank offers Different Visa Cards ranging from Debit Cards, Credit Cards and soon introducing Prepaid Cards. This campaign will educate customers about each type of card, the different outlets or locations that accept Equity Visa Cards whether it is online, in the store locally or abroad when they have travelled.” he added.
The key insight behind this campaign is that customers lose a lot of time going to the ATM to withdraw cash only to go into a supermarket, petrol station or pharmacy to pay for goods and services for free.
This campaign will bring to life the customer journey of an Equity Bank Visa Card holder and draw attention to the convenience enjoyed by Equity Card Holders and reward customers every month from June to December 2021. Announcing this campaign, Namara also introduced a first-in-the-market USD- denominated Equity Bank Visa Gold Debit Card.
The Gold-rated card is the first of its kind in the Rwandan market and targets to provide convenience to the bank’s customers, who are looking to make purchases online or trade using the USD currency, Hannington Namara said that the card will enable our customers to do transaction in USD currency for free.
Equity Bank Rwanda currently issues Debit, Credit and will soon issue Prepaid Visa Cards to its customers and they include Equity Bank Visa Infinite Card, a Premium Card that gives cardholders Free Travel Insurance that covers the spouse and children plus Unlimited Access to more than 800 Airport langues around the world.
Equity Bank’s Commercial Direictor, Jean Claude Gaga says that the cards offer an affordable and secure solution to the customer and will go a long way in providing the much-needed […]