Author: Andrew Kwabena
BAT Kenya 2024 Financial Performance: A Deep Dive into Challenges and Opportunities
British American Tobacco (BAT) Kenya has released its 2024 full-year financial results, showcasing resilience in the face of multiple macroeconomic and regulatory challenges. While revenue remained stable, profitability suffered due to rising finance costs and forex-related losses. In this article, we dissect the numbers, analyze the business environment, and evaluate BAT Kenya’s investment prospects.
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