Dr Justice Ofori, Commissioner of Insurance, speaking at the launch. Picture: NII MARTEY M. BOTCHWAY KEK Insurance Brokers, in partnership with Enterprise Insurance, has introduced onto the market a pet insurance product that provides cover for customers’ pets.
The product, which is the first of its kind in the Ghanaian market, provides cover for medical expenses, accidental death, public liability, injury to caretaker, among other expenses, for pets of clients.
It was launched alongside three other products, all of which are enhancements of existing products such as motor and home insurance.
The other three are CompExtra, Third-party amplified and Home advantage.
CompExtra gives customers who subscribe to the motor comprehensive policy extra benefits such as loss of use, mis-fueling and an extra personal accident cover during ride-sharing.
The Third-party amplified gives customers additional cover for their windscreen, side mirrors, and minor scratches while the Home Advantage is a bundle of home insurance and pet insurance.
Launch
Speaking at the launch, the Commissioner of the National Insurance Commission (NIC), Dr Justice Ofori, said product development and innovation was one of the cardinal ways of driving growth in the industry.
“As an industry, if we are to achieve growth in line with the NIC’s strategic objective of increasing Gross Premium income to GH¢10 billion in the next five years, we certainly have to offer more value to our customers and seek to break new grounds.
“A great example has been set by the partnership between these two entities and this deserves commendation,” he said.
PartnershipThe Chief Executive Officer (CEO) of Enterprise Group, Mr Daniel Larbi-Tieku, said the company was excited to be a partner of KEK insurance as they shared similar attributes that made the partnership between the two entities naturally fit.“At Enterprise, we pride ourselves with the attributes of Excellence, Authority, Perfection and strong heritage and our brand summary wields the personality of the Thoroughbred horse and we are happy to say we found similar attributes in KEK insurance brokers,” he said.Customer-focusedFor his part, the Managing Director of KEK Insurance Brokers, Mr Shaibu Ali, explained that the products had been designed with customers in mind.He said the days when insurance providers offered customers the same ‘off the shelf’ insurance products in exchange for their premiums were over.“The customers of insurance have become increasingly sophisticated and want to see the use of every premium they pay. Insurance providers must offer real solutions to the insurance needs of customers and this […]