Consumer goods group, PZ Cussons Ghana has crowned ‘Cussons Baby’ of the year 2019 in Accra.
Season 2, which was climaxed last Sunday, saw entries double from the previous season with over 1000 baby entries. 10 finalists who were selected through a series of voting and judging, were given a free professional photo shoot with a traditional theme to showcase the Ghanaian culture.
The grand finale of the contest was held at the Alisa Hotel, Ridge where Baby Andre Osei Boateng was crowned the Cussons Baby of the year 2019.
Baby Andre took home a cash prize of GH¢ 10,000, a plaque, 6 months’ cover of PZ Cussons products as well as a GH¢ 10,000 worth donation to a charity or a Children’s ward of their choice.
Speaking at the event, Cynthia Morrison, Minister for Gender, Children and Social Welfare, admonished PZ Cussons Ghana Ltd and the Cussons Baby Brand for such a novel initiative.
She said her Ministry was particularly keen on parental involvement in raising not only the girl child but the male child as well.
She praised fathers who participated in the event especially those who came twining with their babies for the grand finale.
Babies Nana Akua Sikapa Adu-Gyamfi and Svetlana Esmee Selinam Akomatsri were the 1st and 2nd Runner Ups respectively. Among other prizes, Nana Akua took home a cash prize of GH¢4,000.00 while Svetlana took with her cash price of GH¢2,000.00.
Top 10 grand finalists included Oprah Woedem Nachii, Gracella Suglo, Felix Nana Osei Jr., Khalid Winimi Bugri, Julian Elike Kumapley, Jaime Halifax Baffoe-Bonnie Jnr and Naa Soloh Tawiah Ewusie-Mensah.
Cussons Baby Moments (CBM) is a baby photo contest first launched in 2018 to encourage family bonding through capturing and sharing magic memories. Cussons Baby Moments deepens brand affinity with families and further develops brand trial and advocacy.