– The bonga for good initiative which was launched in April, enabled Safaricom’s customers to purchase goods in the wake of the COVID-19 disease that disrupted the day-to-day lives
– As of April 2020, the value of Safaricom’s unredeemed Bonga Points stood at KSh 14.7 billion shillings with 84% of these being held by high value customers
– The campaign encouraged customers to sambaza t(share) their Bonga points with those in need
– So far, one billion points have been used, helping the telecommunications company reduce its stock of the points that sat on its books as a liability
As the coronavirus pandemic continues to bite and with many people rendered jobless, cash-strapped Kenyans have turned to Safaricom Bonga Points to buy food and other household items.
The bonga for good initiative which was launched on Friday, April 3, enabled Safaricom’s customers to purchase goods in the wake of the COVID-19 disease that disrupted the day-to-day lives.
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The campaign also encouraged customers to sambaza (share) their Bonga Points to those in need.
In the new scheme, it emerged most Kenyans spent most of their entitlements on food, household purchases, solar equipment and paying bills for utilities like internet and pay-TV, Business Daily reported.
As of April, the value of Safaricom’s unredeemed bonga points stood at KSh 14.7 billion shillings with 84% of these being held by high value customers. Photo: Safaricom. Source: UGC READ ALSO: Polisi wanamsaka mwendesha bodaboda aliyetoweka na KSh505.200 za rafikiye A survey by research firm Trends and Insights For Africa (TIFA) revealed 92% of Nairobi’s low-income residents suffered reduced incomes, forcing them to cut back on essential purchases, including food following the outbreak of the virus.The move came when there was reduced cash flow after many businesses were shut down and employees laid off or sent home on unpaid leave.As of April 2020, the value of Safaricom’s unredeemed B onga Points stood at KSh 14.7 billion shillings with 84% of these being held by high value customers (those who face the lowest economic risk during the COVID-19 pandemic), while the remaining 14% were shared among 67% of mass customers who were the most exposed. READ ALSO: Makau Mutua advises Ruto to resign after Uhuru trims DP’s powers: […]
