EABL in drive for more progressive gender depiction in advertising

EABL in drive for more progressive gender depiction in advertising

Kenya Breweries Managing Director Jane Karuku EABL recently appointed Ory Okolloh, a renowned leader in corporate and non-profit circles, as a non-executive director to the board.

The company has also rolled out an internship programme to get more female graduates from Science, Technology, Engineering and Mathematics degree programmes.

Mrs Karuku said all the company’s graduate programmes and mid-career development programmes ensure they have an equal intake of women and men and to attract, retain and grow the best talent.

East African Breweries Limited (EABL) is looking to achieve 50:50 gender balance by 2025 and to enable the creative agencies and production partners it works with to meet the same target, one of its board members has said.

Kenya Breweries Managing Director Jane Karuku said whereas there is increased understanding and acknowledgement of gender issues in the region, businesses need to be decisively progressive if they expect to reap the benefits of a more balanced approach.

She said corporate organisations need to be deliberate about driving gender diversity in the workplace to nurture more progressive roles for women, an agenda for many companies and brands across Africa.

“Women are increasingly overcoming societal barriers, but we must continue having genuine conversations about everything we do at work, and other facets of our life, with greater boldness to challenging the status quo. At EABL, believe our continued focus on diversity and inclusion unlocks huge advantage for our business and creates the conditions for every employee to be at their very best. Our commitment to diversity and inclusion is core to our business purpose and strategy,” she said in an online panel on Progressive Gender Portrayal in marketing.

Mrs. Karuku, who also sits at the board of East African Breweries Limited (EABL), said the listed company is pursuing gender diversity from the top, with 37 percent of the company’s board members and 38 percent of the Group’s executives comprising women, from an average of 20 percent about a decade ago.

EABL recently appointed Ory Okolloh, a renowned leader in corporate and non-profit circles, as a non-executive director to the board.

The company has also rolled out an internship programme to get more female graduates from Science, Technology, Engineering and Mathematics degree programmes.

Mrs Karuku said all the company’s graduate programmes and mid-career development programmes ensure they have an equal intake of women and men and to attract, retain and grow the best talent.The panel discussed the role of advertising in […]

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