John Brian Jura founder of Home_254. Six years ago, John Brian Jura, better known as JB, founded one of Nairobi’s most visible clothing brands, Home_254.
The casual wear brand has made a name for itself not just in Kenya but abroad, in several countries including Dubai, the US, Canada and Germany. It specializes in custom-made hoodies, T-shirts, sweatshirts, vests and caps among other clothing items.
The idea came to JB when he was a fourth-year electronics and computer engineering student at the Jomo Kenyatta University of Agriculture and Technology (JKUAT).
“The idea of Home_254 started in June 2015. I created the designs myself. A lot of clothing lines to show patriotism exist, so I had to come up with something different that still celebrates our country,” he says.
"One of our values is quality, and then diversity. We want everyone to feel like they belong, that’s us!" Read More
The fashionpreneur JB started his business around the time Safaricom launched Mshwari. He took a loan of Sh2,400 through the platform and topped up with the Sh2,400 he already had. The Sh4,800 catered for rent and materials that he needed to get the business going.
“I used the cash to buy plain hoodies, sweat shirts and T-shirts, and then hired a heat-press vinyl to print the Home_254 logo,” he says.
His first products had no takers and stayed shelved for the first two weeks.
“This was really heartbreaking because I thought that my classmates would be my clients and make orders, but none of them made a single one.”
The clothes soon caught the attention of his neighbours, who made referrals and, the orders started streaming in.
Home_254 has grown into a busy production outfit, going beyond fashion trends by adding new designs and creating employment.
