Kenya Breweries Limited has launched a competition for the design of a new logo as it looks to mark its 100th birthday in 2022.
Dubbed KBL Still Got Skillz?, the competition is open to design artists from Kenya aged between 21 and 25 years and is intended to culminate in a next-generation logo for one of Kenya’s oldest companies as it marks its centenary.
Artists have been invited to submit their artistic impressions of how a Kenya Breweries Limited (KBL) logo would look like at www.eabl.com/stillgotskillz from November 29 to December 10, 2021. The submissions can be made by an individual or a group of up to four people.
The artists with the winning submission will win a cash prize of KSh1 million and an opportunity to intern at J. Walter Thompson (a Scangroup creative agency), where they will work with a team of experienced creative and advertising experts.
The second and third placed will each receive a cash prize of KSh500,000 and KSh250,000 respectively. The top three designs will be selected by judges after a hackathon where the top 20 will refine their submissions under the guidance of experienced professionals in the design world.
KBL Managing Director John Musunga said the model was successful as it supports creative artis in line with the company’s rich history in supporting the youth through the promotion of sports and culture.
“The challenge for the youth, those between 21 and 25, who are the eligible ones for this as they are not likely to be employed or experienced the tutelage of the masters of the craft, is to give KBL a modern logo that tells the world that KBL has been here for 100 years and it will be around for the next 100 years,” said Musunga at the event to launch the competition.
He said the company, which was among the sponsors of the Kenyan team to the Olympics earlier this year, felt it needed a fresh logo as it looks to mark a significant milestone in its existence.
“We aim for dual outcomes – a logo that reflects who we are as a company and a group of creative young men and women who can get on their way on a career path and experience the world of work,” said Musunga.
East African Breweries Limited Corporate Relations Director Eric Kiniti said the competition is a continuation of the work the company has done over the years with artists to […]
