Safaricom has announced the launch of a Skiza Advertising platform aimed at SMEs as they recover from the economic effect of Covid-19, especially as customers limit their movement in line with health guidelines. CEO Peter Ndegwa said Skiza Ad Service seeks to provide a platform for businesses across the country by better connecting them with customers and taking advantage of Safaricom’s reach. The platform will provide customers with free data and minutes when they listen to advertisements from Safaricom partners.
Customers can subscribe by dialing star 897 hash. Skiza Ad Service will give customers free data and talktime when they enrol and listen to adverts from Safaricom partners. Customers will hear adverts in place of the ringing tone as they wait for the person they are calling to pick up. Enrolled customers will receive free 5 MB data or one free minute’s calling time for every three adverts listened to for more than six seconds each.
Customers will need to dial star 897 hash to view their accumulated resources and to either redeem them for data or minutes, both with no expiry. The accumulated minutes and data are valid until the first day of every month and once redeemed, assume a no-expiry validity on the customer’s line. The short code allows customer to opt in or out at any time.
The service is offered in partnership with Adtones.
