From right – Sandra Mutua, Vivo Energy Kenya and Managing Director- Peter Murungi Vivo Energy Kenya engage recruit a customer onto Shell Club, during the launch of Shell Sabaki station Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in the country has maintained its market leadership, latest data shows.
According to the report from Petroleum Industry East Africa (PIEA), Vivo Energy Kenya grew its overall market share (including exports) to 18.5% in quarter III, 2020 compared to quarter II and quarter I, 2020 recording 16.92% and 14.86% respectively.
“This year has been very challenging for the business environment but we’ve been very deliberate and optimistic in actualising our consumer-centric recovery plan. The improvements we have made this quarter are glimpses of deliberate COVID-19 initiatives we developed and invested in. We believe that our solid recovery plan coupled with agility and positive business environment mindset will enable us to yield even better results going forward,” said Peter Murungi, the Vivo Energy Kenya MD.
Total Kenya took the second position with a 1.43% marginal growth, closing at an overall market share of 15.01% while Rubis Energy emerging third, recording at a market share of 9.01%.
Notwithstanding the difficult operating environment, amplified by the Coronavirus pandemic, Vivo Energy increased its Kenya petroleum market share up by 2.38% to 24.6% to emerge the largest petroleum dealer, followed by Total Kenya who reported a growth of 2.05% to 18.81%.
Rubis Energy took the third position recording 9.01%.
The report further indicates Vivo Energy leading in petroleum retail business with a marginal gain of 32.1% for the period under review, compared to 31.4% for quarter II, 2020.
Sources from the company attributed its improved performance to its huge network footprint and a strategic customer-focused recovery plan it continues to implement during this pandemic year.
For the civil aviation business, Rubis Energy remains the market leader but experienced a drop of 4.7% to 51.6%.
Vivo Energy declined to reveal the details of its recovery plan. Our sources established though that the organisation, in collaboration with government, produced and helped to distribute over 700,000 bottles of sanitisers.
The company also ran a Pamoja Milele campaign alongside Karibu Sana campaign that interacted directly with customers, from May to November 2020.The company also invested heavily in network expansion program, especially during the post-COVID lockdown season.As at December 2019, Kenya had over 3,092 registered with projections of close 2021 with 3,140.The top oil marketing companies […]
