EABL’s Mbugua to head Diageo’s Caribbean, Central America business

EABL's Mbugua to head Diageo’s Caribbean, Central America business

Alvin Mbugua appointed to head Diageo’s Caribbean and Central America region. Alcoholic beverages company Diageo has appointed Uganda Breweries Limited (UBL) Managing Director Alvin Mbugua to head its Caribbean and Central America region.

The region is the largest beer business unit in Latin America, and the Caribbean (LAC).

Speaking on the appointment, EABL Group Managing Director Jane Karuku said that Mbugua’s appointment will inspire many other leaders in the region within EABL and beyond.

“I am extremely delighted for Mr Mbugua on his appointment to this role. This is in line with our strategy to be a net exporter of talent across the globe. We have great talent in East Africa and we are confident that he will have a great impact in his new role. He will be an inspiration to many other leaders in the region within EABL and beyond,” Karuku said.

His appointment takes effect from September 1, 2021, and he will be based in Panama, leading 37 markets across the Caribbean and Central America region.

Mbugua becomes the second Kenyan from EABL to take up a key international posting within Diageo this year.

In July, EABL’s Group Human Resources Director Ednah Otieno was appointed as Human Resources Director for Diageo in Great Britain.

Mbugua moved to UBL, an EABL subsidiary, in July 2019 after a series of roles within the EABL which he joined in May 2013 as the Group Financial Controller.

He was then appointed as Finance and Strategy Director for UBL in October of 2015, where he played a huge role in refreshing the UBL strategy which has resulted in double-digit growth.

In 2018, he was appointed to the role of Head of Sales Nairobi region for Kenya Breweries Limited, where he was successful in deepening the strategic distributor performance and relationships.

He then returned to Uganda in 2019 as Managing Director of UBL.In this role, he has been successful in growing the business against the backdrop of an unpredictable environment and restrictions on the alcoholic beverage business as a result of the Covid-19 pandemic in the country. Edited by D Tarus A plant operator at Naivasha based Keroche Breweries supervises the production of the newly launched Vienna Ice Strong Lager on 4/5/21. The company says it’s keen to capture ten percent of liquor market despite the challenges posed by Covid-19 pandemic. Keroche Image: George Murage A plant operator at Naivasha based Keroche Breweries supervises the production of the newly launched […]

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