Accelerating its recovery efforts in India, South African Tourism (SAT) is all set to host their India Annual Roadshow. This in-person roadshow will be the first mega-event post-pandemic and will travel to the four Indian cities: Delhi, Ahmedabad, Bengaluru and Mumbai. The roadshow is scheduled during March 7-11, 2022.
The approximately 20-member South African trade delegation will take the opportunity to educate and enable Indian trade partners to sell the destination holistically, responsibly and safely. Apart from experiences, representatives from accommodation establishments, destination management companies, South African Provinces, SMMEs and women-owned companies will showcase their product and services, while engaging Indian travel and trade associates.
“We are excited to showcase the best that South Africa has to offer and bring the destination alive for the Indian travel trade – our biggest endorsers in the market. As a brand, we have big plans for India, which features on our list of top three priority markets globally. With a major emphasis on the quality of our exhibitors, the roadshow is a testament of our firm commitment to the evolved Indian traveller who is looking for value-driven, adventurous, offbeat, diverse, and memorable experiences,” Neliswa Nkani, Hub Head – MEISEA, South African Tourism, says.
The roadshow follows closely on the heels of South African Tourism’s hero-campaign in India this year, ‘More & More’. Well-timed with the easing of international travel restrictions in India, these strategic efforts are expected to increase summer outbound traffic to South Africa and contribute to the recovery of the tourism sectors in both countries. South Africa, which remains open to Indian travellers, is also processing tourist visas on priority to support travel.
“The pandemic taught us that the only way to do tourism is – together! We look forward with fond anticipation to meeting all our partners, friends and advocates of South Africa, in-person. Even as borders open, we are confident that this edition will be more successful and impactful than ever before in terms of business conversions,” she continues.
Currently, several stop-over flights fly from India to South Africa including Emirates, Qatar Airways, Ethiopian Airlines and Kenya Airways.
