How to create more large firms in Kenya

How to create more large firms in Kenya

Safaricom #ticker:SCOM, Kenya’s largest and most profitable company, accounts for more than half of the country’s stock market wealth, dwarfing valuation of many others.

While the firm, whose growth strategy is embedded in innovation and technology, should be lauded as a home-grown case study, its dominance in earnings and wealth creation should be an example of how large companies could prove beneficial in the long-run for the economy.

Many underlying factors may have contributed to Safaricom state of affairs, but one lesson stands out in particular, which is the focus of this article. We need to transition more SMEs to be large firms. So, what exactly is hindering creation of more large firms and what’s the way out?

I’ll use a brief business anecdote to put this in context. Some 20 years ago in 2001, South African group, Naspers, the parent company of MultiChoice made what was then considered a wildly unpopular investment decision.

The enterprise, which started out as a simple newspaper publisher before later diversifying, invested $32 million in a little-known Chinese startup. Beyond all expectations, the startup would go on to become an e-commerce giant known today as Tencent. Today, that equity stake is valued in excess of $120 billion, more than the combined GDP of Kenya and Rwanda.

This success, however, came with its fair share of challenges. First, it spawned an unsustainable valuation gap. Naspers stake in Tencent by far surpassed the company’s valuation. The tail was wagging the dog.

Secondly, as a result of the runaway valuation of its equity stake, the total valuation of Naspers holdings naturally made the firm overly dominant on South Africa’s stock market. To solve the twin challenges, the company in 2019 carved out a new holding company, Prosus, to which the stake was spun off and listed in Europe.

From this anecdote, we can deduce several factors needed to build a large firm. For starters, strategic and visionary leadership is key in imagining new growth pathways. Naspers investment in Tencent, for instance, was led by its then CEO Koos Bekker, a master dealmaker. Closer home, Safaricom’s runaway success could be partly attributed to its founding boss Michael Joseph, alongside his successor the late Bob Collymore, both of whom kept sniffing out potential opportunities and pushing the envelope towards creation of a rich ecosystem around M-Pesa e-commerce.

Continuous product research and development , alongside creation on strategic partnerships is another factor that will lead to the […]

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