22-year-old university student Elvis Otieno Atieno who submitted the winning entry for the East African Breweries Limited (EABL) logo competition. PHOTO | COURTESY A 22-year-old university student has emerged the winner of Got Skillz? the talent competition by East African Breweries Limited (EABL) that will culminate in a new logo for the company.
Elvis Otieno Atieno, a third-year Film and Animation student at Multimedia University in Nairobi, will take home Sh1 million and the logo he designed will now be refined into a final version, which will become the corporate symbol for East Africa’s largest beverage company.
The winner will also undergo mentorship at WPP-Scangroup, where he will get the opportunity to learn from some of East Africa’s most experienced creative designers, giving him a chance to develop his skill into a career.
Elvis’ design was among the top 20 selected from 385 submissions for a hackathon last Saturday, July 20 at Nairobi Garage, the penultimate stage of the competition.
The soft-spoken designer submitted a design with barley in the iconography. Barley is one of the ingredients in the manufacture of alcoholic beverages.
He customised the font in circles to represent unity and stability and coloured it purple to represent the loyalty that alcohol consumers have to the brands they consume.
WINNING ENTRY
Elvis moved the iconography in the final logo to make it bolder and more balanced, adding the tagline “Celebrating life”. Against the purple background, the font is in yellow, signifying the celebration of life and sunshine.
His design won the hearts and minds of the judges because of the memorable independent device, the modern welcoming font, its clean and simple execution and its adaptability for various uses.
Elvis will in the coming days get a chance to refine his winning version, which will be EABL’s next-generation corporate logo, with the help of creatives at the regional advertising house.
“It was overwhelming,” Elvis said of the call from EABL informing him of his success. “I still don’t know what to do or say but I am very happy. My friend sent me a screenshot of the competition and I just submitted my design.”25-year-old John Kinyanjui Nyambura, and the only group that made it to the top 20, Wiptem Creators, came in second and third in the competition respectively. The second-placed contestant will get Sh500,000 and the third-placed Sh300,000. John Kinyanjui Nyambura, whose submission came second, makes his presentation during the hackathon […]
