Safaricom launched a new customer reward campaign dubbed Lipa Na M-PESA Cash Back Promotion on Monday.
The promotion is set to boost the usage of the Lipa Na M-PESA for retail purchases and will run for the next two months.
Customers who will meet their weekly target will receive monetary amounts ranging from Ksh 5 to Ksh 100 and will be able to confirm their target and spend by dialing *234#.
The Enterprise Business Director of Safaricom, Rita Okuthe says that Lipa Na M-PESA already offers a versatile and secure mobile payment solution that provides a seamless customer experience.
“In addition, customers will now have the opportunity to get some money back in their wallets once they hit their targets,” she added.
In May 2017, Safaricom slashed the merchant fees by 50% while also making it free for merchants to accept payments of Ksh. 200 and below.
The company also rolled out M-PESA 1Tap that reduces the number of steps required to make a payment while increasing the accuracy and convenience when paying by M-PESA.
Data from the Central Bank of Kenya (CBK) shows mobile payments were the most preferred mode of cashless payment in the country in December 2017, accounting for 88% of such transactions. Tell Us What You Think
