• The second phase follows a successful phase one that saw the onboarding and retrofitting of 169 outlets around the Nairobi Metropolitan area with Covid-19 safety elements and equipment.
• The Sh220 million program will target 850 bars and eateries across the country by the end of November 2021. EABL Commercial Director Joel Kamau (c) with Tusker Brands Manager Jean Oketch and Yvonne Mwangi, KBL Head of Sales, Nairobi region. Kenya Breweries Limited through its brand Tusker has begun the second phase of the Raising the Bar recovery program.
The Sh220 million program will target 850 bars and eateries across the country by the end of November 2021.
The outlets will be provided with Covid safety equipment, merchandise, training and other incentives as they seek to create a safe environment in line with the Covid-19 pandemic safety measures and protocols.
The launch comes at a time when the hospitality sector continues to reel from the impact of the Covid-19 pandemic as recently seen in the released statistics by the Kenya National Bureau of Statistics (KNBS).
The data showed the tourism and hospitality sector shed more than Sh71 billion in 2020 under the weight of the Covid-19 containment measures, representing a 43.9 per cent decline compared to 2019.
The second phase follows a successful phase one that saw the onboarding and retrofitting of 169 outlets around the Nairobi Metropolitan area with Covid-19 safety elements and equipment with a further 100 outlets being targeted by end of September 2021.
The prequalification criteria for an outlet include; a valid liquor license, business registration certificate, current business permit and proof of business existence before the Covid-19 pandemic.
East African Breweries Limited Commercial Director, Joel Kamau said that the initiative’s second phase is aimed at enabling more outlets to get enrolled into the program as they work towards the full resumption of activities in the hospitality sector.
He spoke at Castle Garden in Nairobi during the launch of the program.
“As the government continues to ease Covid-19 measures, people want to come together again to connect with their community and socialise safely," Kamau said.He added that by bringing international best practices, providing access to training and Covid safety equipment, KBL aims to help bars, pubs and restaurants to open their doors again and to do so in a safe environment for everyone.“The hospitality industry has witnessed the unprecedented loss of revenues and in the process affected the livelihoods of millions of people who depend […]
