Ex-Coca-Cola Marketing Director, joins Tuskys to drive business growth

Tusker Mattresses Group CEO Dan Githua and Director Daniel Kipchumba Koech who joined the retailer. Photo/COURTESY. The C-suite appointments, following a round of competitive selection, are part of the retailer’s ongoing commitment to deepen its professional management pool geared at guaranteeing world-class corporate governance.

Tusker Mattresses Group CEO Dan Githua, confirmed the sign-on of the immediate former Nairobi Bottlers Ltd (A subsidiary of Coca-Cola Beverages Africa) Sales and Marketing Director Daniel Kipchumba Koech, as the retailer’s Chief Marketing Officer (CMO) in charge of Marketing, Business Development and Customer Experience. He also confirmed the recent appointment of Mr. Sylvester Kiptoo as the Chief Information Officer (CIO) who has joined the retailer from Kenya Airways.

“With the appointment, Koech, a seasoned commercial manager with broad leadership experience spanning over 17 years in commercial management and research both in the Service and Fast Moving Consumer Goods (FMCG) Industries in Kenya will be taking charge as the Business Development lead for Tusker Mattresses, the retail chain that operates Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, in Kenya and Uganda,” said Githua.

The appointments, he added, have been effected to help crystallise the new Tusker Mattresses Corporate strategy by providing leadership in business growth, entering new business frontiers, and the rollout of new customer reach channels including e-commerce.

In the new role, Koech will spearhead ongoing efforts to enhance the Tuskys and Mavazi stores instore customer experience, closely working with other functions to ensure seamless delivery of the Tuskys Customer Promise, which is to be the friendly supermarket.

Assisted by section heads managing the retailer’s Customer Experience, Corporate Relationships, Market Activations and E-commerce functions, Koech will also lead efforts to sustain the adoption of e-commerce and Omni channel strategies while embedding the same in all Tuskys and Mavazi customer interactions.

On his part, Kiptoo, has 20 years of experience in Enterprise ICT delivery and management, including defining the company’s vision and Strategies covering IT Operations, Customer service delivery, Digital innovation, Purchasing and Supplies Management, leading high performing teams and financial Management and cost control. He brings a wealth of experience in digital transformation having worked as Head of IT operations at Kenya Airways PLC.

Tusker Mattresses is one of the local corporates currently participating in a Nairobi Securities Exchange (NSE) incubation and acceleration programme dubbed called Ibuka. Through the programme, local companies are undergoing preparatory NSE listing paces. The paces in two phases (incubation and acceleration) involve the enhancing of […]

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