– The Altéa Network Revenue Management System is set to see KQ improve its ability to predict consumer behaviour
– Kenya Airways has become the first airline in Africa to implement a revenue management solution of this type
– Among issues it will address is balancing between late booking high yield markets and early booking low yield markets
– It is part of KQ’s turnaround strategy to keep growing revenues and continuously improve customer experience
– The airline has been struggling with low profitability with high cost of fuel eating into its profits for the year that ended December 2018
National carrier Kenya Airways (KQ) has rolled out a new revenue management solution which will enable the airline to predict consumer behaviour.
The new system will also be essential in improving availability and price offering to KQ customers.
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Kenya Airways CEO Sebastian Mikosz said the new system will help KQ understand dynamics in the everchanging aviation transport market. Photo: Kenya Airways.
Source: UGC
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Installation of the new system has seen the airline become the first one in Africa to implement the Altéa Network Revenue Management System which envisages optimising returns from all bookings made and in turn increase overall airline revenues going forward. “As the market dynamics and our customer behavioural patterns change, it is important to continue innovating and improving processes to meet those changes. We will be able to know and understand our customers even better and in turn avail more competitive fares to them,” said airline’s CEO Sebastian Mikosz. Kenya Airways has become the first airline in Africa to implement a revenue management solution of this type. Photo: Kenya Airways. Source: UGCOne of the biggest challenges for airlines in revenue management is striking a balance between the late booking high yield markets and the early booking low yield markets.With this solution in place, KQ will have the ability to seamlessly maximise on the late high yielding demand but still cater to the early booking traffic whilst remaining competitive.This is part of the airline’s turnaround strategy to keep growing revenues and continuously improving the customer journey.Among issues it will address is balancing between late booking high yield markets and early booking low yield markets. Photo: Kenya Airways. Source: […]
