As part of the campaign, KQ and ROUTES have produced an educative video responding to the ROUTES Partnership and United For Wildlife – Step Up to Stop Wildlife Trafficking Campaign. By Our Correspondent
August 13, 2021: Kenya Airways and Reducing Opportunities for Unlawful Transport of Endangered Species (ROUTES) Partnership have come together to create awareness of the continued fight against illegal wildlife trade. Through the partnership, Kenya Airways has launched a video to create stakeholders’ awareness about protecting the nation’s national heritage. This effort is part of KQ’s sustainability strategy to contribute to Africa’s sustainable development through wildlife conservation.
Much of Africa’s wildlife is threatened by the illegal wildlife trade. It is estimated that 55 African elephants are poached every day. In 2016, Kenya Airways signed the Buckingham Palace Declaration, acting against wildlife trafficking through transport systems. Five years on, Kenya Airways continues to play an active role in addressing this problem.
