Nation Media Group has launched a new digital product, Nation Puzzles, which will give daily crosswords, Sudoku and word searches to its growing online audience.
Group chief executive Stephen Gitagama said the product would be accessed via the new digital brand, Nation.Africa, giving the registered audiences a fresh way to challenge and stimulate their minds.
Nation has for more than 50 years been carrying crosswords and Sudoku on its print and e-papers and is now extending the product online.
“Nation Puzzles gives us a unique opportunity to leverage a classic product that has featured in our dailies for over five decades, to reach and attract new audiences by repurposing it to a digital platform that is easily accessible and interactive on mobile,” said Mr Gitagama.
Nation Puzzles comes in a period that has seen Nation.Africa’s registered subscribers grow to more than 160,000 since its launch in August.
East Africa’s largest media company is rolling out a two-pronged approach that includes an enhanced presence in the digital space and a revamp of its print business with the recent facelift of the Daily Nation.
The NMG now plans to leverage the growing Internet traffic and its websites to monetise online audiences into sustainable revenue streams.
“We believe that delivering these digital interactive puzzles experience on Nation.Africa will propel us to a new frontier of growth while fostering deeper connections with our customers,” said Mr Gitagama.
