Thursday, September 03, 2019 / 6: 00 PM / Nifemi Taiyese for Proshare WebTV / Header Image Credit: Guardian Nigeria
One positive development in Nigeria’s quest for deepening its non-oil sector’s contribution to the nation’s Gross Domestic Product, GDP is the evolution of the Arts and Entertainment Industry.
From the Creative, Arts, Film, Music, and even Fashion, there has been an explosion of ideas and development of an ecosystem that is actively engaging youths (job creation), and redefining Nigeria’s narrative in the global creative industry.
Nollywood (Nigeria’s movie industry) is among the top 5 global film industries, achieved without government policy intervention.
Corporations realize the importance and value of the Arts and Entertainment industry, and the Financial Services industry has joined in the chase to support the expansion and visibility of the sector.
This article highlights the support, interventions, and various levels of engagements of the Financial Services sector in the Arts and Entertainment Industry.
A carnival with Zenith Bank
Zenith Bank recently hosted a night music festival for specially invited customers; the festival played host to top Nigerian artistes such as Niniola, Rema, Olamide, Phyno, amongst others. The theme of the festival was "Zenith Bank Aspire Music Festival."
The event which attracted music lovers, tourists, and fun-seekers was part of activities lined up to usher in "Style by Zenith 2.0" scheduled to take place in December 2019.
The Zenith initiative is designed to position arts and entertainment in a unique way to connect with clients and create value. The event, according to the bank, will also help to facilitate the growth of individual retail and SME businesses.
Guaranty Trust Bank Annual Fashion Weekend Guaranty Trust Bank has keyed into promoting the Nigerian Fashion Industry by hosting the annual fashion weekend that brings together a vaierty of stakeholders in the business.It has served as a platform to connect Nigerian fashion designers with the rest of the world and has also deepened the prospects of building a vibrant local fashion industry. UBA Marketplace The United Bank for Africa as part of its passion for the development of the Nigerian creative industry, hosted a discourse earlier in the year that explored "Stars and Suits: Afropop meets High Finance" with Mr. Kennedy Uzoka, UBA GMD, and music artiste Wizkid.It focused on the relationship between music and finance, with Wizkid appointed as the brand ambassador of UBA.The recognition further buttressed the collaboration between the creative industry and financial institutions.UBA […]