In a memo to staff on Thursday, Vox Media’s Chief Commercial Officer Lindsay Nelson announced the company’s ad sales team would be split into two.
In the restructuring, those in sales will either be on the “enterprise” team or the “growth” team.
The Wall Street Journal shared portions of the memo, in which Nelson stated: “Today’s announcement outlines a vision for a modern sales organization that positions us to be better aligned with the needs of our current and future customers.”
The memo outlines Nelon’s plan for the two teams. The Enterprise Group will lead sales across approximately 100 accounts that are the biggest revenue sources for Vox Media.
The Enterprise Group will also hone in on “key industry categories,” including finance and travel, consumer electronics and tech and telecommunications, among other categories.
The Growth Group will seek out new customers and deepen relationships with occasional customers.
The changes to the ad sales division come just months after Nelson’s appointment in April.
Over the last year, Vox Media has continued to expand its offerings. In mid-July, the company announced it would begin to license its Chorus publishing software. The software is used across the company’s stable of publications, which include The Verge , Vox , Recode , Eater and SB Nation .
Vox Media has also expanded into TV, recently launching "Explained," a documentary series on Netflix hosted by celebrities, experts and Vox editors.
