8,000 Kenya SMEs sign up on the e-commerce platform Goby

8,000 Kenya SMEs sign up on the e-commerce platform Goby

Kenya Marketing firm WPP Scangroup has signed more than 8000 SMEs on Goby , the merchandise e-commerce platform. The adoption of technology will help the company diversify its digital services and revenue sources while pivoting from its traditional communications and advertising promotion channels. The company’s latest annual report described the development as, “Goby is WPP […]

Scangroup signs up 8,000 SMEs on online platform

Scangroup signs up 8,000 SMEs on online platform

Scangroup chief executive Bharat Thakrar. FILE PHOTO | NMG Marketing services firm WPP Scangroup has signed up more than 8,000 small businesses on its e-commerce platform Goby which helps firms to sell their merchandise online. The service is part of the Nairobi Securities Exchange-listed firm’s efforts to offer more digital services to diverse away from […]